The beauty of NARS was brought to life through a series of Power Players - a series of Metahuman characters who lived in a virtual world. The avatar ambassadors stepped out in style at SEPHORiA in NYC as part of the promotion of the Powermatte lipstick.

I created pitch visuals as part of a wider activation presentation showcasing their arrival in the Big Apple. Looking at ways in which we could leverage famous locations like Times Square and settings New York Fashion Week to create wow moments through the use of digital billboards and Augmented Reality. Creating immersive and engaging displays that blend the digital and physical worlds.