EE is the UK’s largest telecoms company, with over 550 stores nationwide. How do you connect all those stores with their local communities?

We created a series of window vinyls themed around each store's location, highlighting the famous history and culture of each specific city or town.

For the Cardiff store, I curated and designed a window vinyl celebrating Cardiff’s historical rugby traditions. We brought together local residents, rugby players, and star cameos to form an arm-in-arm huddle, replicating the pride felt during pre-match national anthems.

This was a unique project which was made particularly challenging due to the budget constraints. All the team came together for the shoot and forming part of the line up. 5 points if you guess which one is me!